Celebrate the water and what lives in it with the Hook ASF Curved Trucker Hat, created in collaboration with the Atlantic Salmon Federation.

Featuring original artwork by Dan Sheridan on a merrow border patch, this hat blends clean design with a meaningful cause.

The structured canvas front panel maintains a sharp, classic silhouette, while the recycled mesh back provides breathability to keep you cool on hot days. Built for comfort and everyday wear, its equally at home on the river, in the boat, or around town.

More than just a hat, a portion of proceeds supports ASFs ongoing work to protect Atlantic salmon and their habitats, making this a piece you can feel good about wearing.

Key Features

• Dan Sheridan artwork on merrow border patch
• Collaboration with the Atlantic Salmon Federation
• Structured canvas front for a clean, classic fit
• Recycled mesh back for breathability
• Curved brim for everyday comfort and sun protection
• Supports salmon conservation efforts